Lifestyle + Hotel Group was founded in 2017. After forming an alliance with Time Inc., the group has set out with the goal of creating properties that cater to the needs, wants, and interests of particular lifestyle groups. Each hotel in the line will be made to embody a specific style whether it is for s sports fan, a food and wine lover, etc. Its connection with Time gives the hotel group a unique vantage point and access to the media company’s audience.

There are several brands under the Lifestyle + Hotel group. These include The Southern Living Hotels, the Sports Illustrated Hotels, the Travel & Leisure Hotels, and the Coastal Living Hotels. Each of these brands caters to a specific audience that also corresponds with Time, Inc consumers.

Southern Living Hotels feature properties that have been designed to be warm and inviting and are located in prime locations in Southern towns and cities. They offer guests a chance to experience the culture and ambiance of the South. The Sports Illustrated Hotels are urban properties located close to major sports arenas. The Travel and Leisure Hotels are a set of one of kind resorts located in sought after vacation destinations. The Coastal Living Hotels are a collection of resorts located in prime coastal areas and showcase outdoor and beach activities.